Enerjisa continues to receive awards in digital marketing and advertising with the world’s first energy-saving ‘Saving mode’ application. In 2016, Enerjisa set out to create awareness on energy efficiency with the slogan ‘Save Your Energy’. Enerjisa, which has undersigned many projects in this context, received Crystal Apple and the silver award in Web Usage category for “The First Energy Saving Digital Advertisement of the World” and received two Crystal Apple awards for its ‘Don’t Waste Your Energy’ film at 29th Crystal Apple Ceremony which was organized with the themes ‘Creativity for Humanity’ and ‘Creativity is Contagious’.
Kıvanç Zaimler, CEO of Enerjisa Enerji, who expressed his great happiness to add new ones to the awards they have received up until today, said “As Enerjisa, through our experience and sense of responsibility, we aim to be a loadstar in the field of energy efficiency, which is one of the most important issues in Turkey. When we kicked off our saving campaign with the slogan “Save Your Energy”, our aim was to encourage everybody in our country to save energy and to change their consumption behaviors, starting from the households. We are proud that both the success of our campaign and its contribution to our country and our operations are considered to be worthy for such meaningful awards. As Enerjisa, we will continue to digitalize and create new experiences for consumers through new technologies. ”
“Saving Mode” application of Enerjisa, which offers interactive energy saving opportunities on both desktop and mobile advertising spaces in digital media, had received 3 awards at MIXX Turkey 2017 and silver award in “Interactive Digital Advertising” category of Marketing and Interactive Excellence (MIXX) Europe 2017 which is one of the most outstanding awards of digital communication world.
Enerjisa’s energy-saving banner application which has been implemented within the scope of #saveyourenergy movement, was previously shortlisted for three categories at MIXX Turkey 2017, and received gold award in the Rich Media Display Advertisements category and bronze awards in both the Mobile Rich Media Display Advertisements category and the Experimental and Innovative category.
SAVING AT A RATE OF 2 MONTHS ELECTRICITY CONSUMPTION OF A SCHOOL
Within Enerjisa’s #saveyourenergy movement, through Saving Mode application, 5 million unique users were reached through the campaign period with a total of 25 million views, both on the brand’s website and in the high-access channels. Thus, a total of 750 kilowatt hours of energy savings was achieved, saving approximately 2 months electricity cost for lightening of a school through advertising broadcasts of users. Enerjisa projects that will make a difference for energy saving awareness will continue in the coming period.